Our Story

3 Brothers Baits story starts with a love of fishing. The boys grew up fishing farm ponds and wading creeks around our family's farms in central Kentucky. What took fishing from love to passion was their first taste of tournament fishing! Will, Jack Henry and John-Scott decided to use their passion to help others. They organized a mission trip, Fishin' on a Mission, to help the village kids of a lake side community in the Dominican Republic. Covid put a halt on their travel plans but not on their desire to help. They made the decision to pack some tackle boxes and send them to the kids in the DR. They made swim bait heads, egg sinkers, bullet weights, ned heads...and packed them in a nice tackle box. The boxes were shipped to the DR with the help of Score International. The boys enjoyed making the lures and weights so much they began making lures for their own use. Will then took the idea and ran. Using 3 Brothers Baits as his high school senior year co-op project.

The business started in a corner of our farm shop, then to our garage, third to our barn, and finally has grown into a stand alone building at 503 East Main Street in Stanford KY. The building houses all manufacturing processes and has a showroom for product viewing. The business has grown from a few basic lead baits to a complete line of fishing tackle. 

The brothers regularly compete in fishing tournaments. They strive to build high quality products, with the best components, that the casual fisherman can afford. 

Come by the show room for a visit or we'll see you on the water!